Jason Mitchell, Seismic Nationals 2007, Hybrid Slalom.  Photo by Greg Fadell Northern California Downhill Skateboarding Association
Now in our 28th year! -- 1996-2024

Michael Brooke Publisher Concrete Wave Magazine

 
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Q&A: Michael Brooke - Publisher, Concrete Wave Magazine (7141 Posts)
Topic Info
Misc.........
On 4/27/2003 Sasha wrote in from (63.208.nnn.nnn)

Hey Michael,

Congrats on the new forum!! Thanks for keepin it real!
Very much enjoying the new issue.

To Mike about TNT. I've known him for a few years now. He is undisputably one of the best young skaters today. I live to watch him skate. No one melts into a skateboard like he does. And every time I'm around him he is seemingly drunk or stoned, so that should meet the criteria.......Should be an interesting movie.

 
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Me!!! my favorite subject
On 4/27/2003 Michael (Octane) wrote in from (195.92.nnn.nnn)

To avoid any confusion withe all the wonderful Michaels I'll add 'octane' to my name on this forum.

You can never have enough Michaels.

 
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Casting Couch
On 4/27/2003 Michael wrote in from (195.92.nnn.nnn)

Tony Alva: Leif Garrett
Stacey Peralta: Cameron Diaz
Jay Adams: Bart Simpson

and yes I do know who Stacey is.

 
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New DT flick
On 4/27/2003 Mike Moore wrote in from (66.196.nnn.nnn)

I think it's a done deal that Trujillo is playing Alva. The thing that will be weird is putting new guys on solid oak boards with Bennetts or Fulltracks with Road Riders or Cadillacs.

I can hear it now..."Ok you really need to forget that you can ollie...I wanna see a frontside, tuck kneed air no more than a foot out...and you'll need to be stoned"

 
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What brought me back...
On 4/27/2003 Mike Moore wrote in from (66.196.nnn.nnn)

I skated from '75 to '90-'91, I had graduated from college, entered the "real world" thought I should act like a grown up. I missed the FLOW. I tried Mountain Biking and other "me against the world" type activities...but nothing gave me the FLOW like skating. I really think that is what separates the "schools". Old school was/is derived from surfing and fluid motion. New school is derived from video. Two different breeds of the same animal. One isn't necessarily better than the other, they are just different.

I skate every day now, even if it's only the 150 feet from my garage to my mailbox...I'm on a board everyday. Love it, don't know if I can live without it again. I agree with you other guys...you can and will be able to skate as long as you can stand. There are guys skiing into their 80s and 90s...doubt they're on the black diamonds...but they're out there. Doubt I'll be in a ditch, pool, ramp when I'm 80...but I sure hope I'm carving up some sweet hill somewhere.

Roll on my brothers....roll on!

 
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Heeeeeeere`s Andrew
On 4/27/2003 Brady wrote in from (66.21.nnn.nnn)

 
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Stacy`s part
On 4/27/2003 Brady wrote in from (66.21.nnn.nnn)

..could be played by a local talent in his teens whos father is an old schooler who still shreds the vert...

Andrew Murray (son of Danny Murray)

You gotta see this kid doing lip tricks or bouncing off the ceiling at OLLiewood.

Lots of style in his skating.

 
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forty MILLION dollars
On 4/27/2003 snoball wrote in from (65.32.nnn.nnn)

40 million $!!

BYE!

heh heh heh....

 
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marketing...
On 4/27/2003 michael wrote in from (209.221.nnn.nnn)

Hello All

Just back from a session at the local park...I am now at the library. Love that internet!

Anyway, after less than 2 full days it looks like we got ourselves a convoy...

Sorry, no technical stuff here. I almost failed shop, have real problems with metric and got at 51 and 50 in chemistry and biology.

So, really this forum is all about affecting change within skateboarding.

It's funny, but sometimes I think back to the time in the late 80's. I remember when I used to pick up Thrasher and Transworld and relate to what was inside. Perhaps not every story or ad..but there was a vibe that I could follow.

What happenend? I guess skateboarding decided to venture in one direction and I never caught on...but there is no need for one direction in skateboarding. It should have many different facets. That's why I do the mag and why I love this site.

Subbs - great work on permission pools piece!

Another question for you then...

What brought you back into skateboarding?

 
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News...
On 4/27/2003 Tom M. wrote in from (12.222.nnn.nnn)


Marketing... Marketers... I rank them right up there with insurance salespeople and morticians. I haven't a clue. Can't relate to the mindset...

Casting. Man! That would be tough. I'm not into the big names / pros in the industry, so I can't really synch up a match there.

I really enjoyed the Z-Boys for the passion Alva, Jay, etc., displayed. That, combined with their abilities and (of course) the excellent manner in which the film was stitched together really made it for me.

I'd really HOPE that the person cast for a roll of a skateboarder could actually skate OR have a stunt-double that looked believable. Also, I'd hope the person cast could ACT like the real deal (they'd almost have to BE the real deal to be believable for me).

 
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good vibes forum!
On 4/27/2003 Brad wrote in from (216.166.nnn.nnn)

hey this is the first time I come here (the forum index is so full it's hard to notice new stuff) and..... wow! what a difference from those other higly technical places on ncdsa.
it should be renamed Michael Brooke's good vibes forum...
very similar to to the soulcarving forum but a lot more active and with more variety. I also liked a lot Mollica's forum, hope this is the turnig point where ncdsa goes definetly back to what it used to be. I'm the same Brad who posted a request for advice on a park longboard in the decks and in the pools & parks by the way, maybe I should have posted here...

 
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This forum
On 4/27/2003 Stubbs wrote in from (65.69.nnn.nnn)

NIce!!!!!!! Always love to hear what is on your mind, MB. Good job Adam for doing this forum. Love the mag!

xxx ooo from Texas,

Stubbs

 
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casting
On 4/27/2003 Longy wrote in from (62.31.nnn.nnn)

Lee Evans as Tony Alva

Eddie Izzard as Stacey Peralta

Jack Dee as Jay Boy

 
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news part 2
On 4/27/2003 michael wrote in from (209.29.nnn.nnn)

2 quick points

It was Sony Picture Classics that marketed/distributed Dogtown and Z Boys. 20th Century Fox I believe is doing Lords of Dogtown.

Who would you cast to play Tony Alva, Stacy Peralta, Jay Adams in the film?

 
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News You Can Use....
On 4/27/2003 michael wrote in from (209.29.nnn.nnn)

What happens when you take a major motion picture budget and mix it with old school skateboarding culture?

You get the Lords of Dogtown.

I heard that 20th Century Fox spent 5 MILLION to promote Dogtown and Z Boys documentary. If that seems like a lot, consider the following...

David Fincher (not Fred Durst)is directing Lords of Dogtown - the fictional adaptation of the Dogtown and Z Boys documentary (based on the Spin article)

I have heard from 2 sources that the budget on this film is over $100 million.

From what I have been told, 40% of that money is set aside JUST FOR MARKETING...

this means television, magazine and billboard blitz.
The film debuts next summer. I truly believe we are looking at the calm before the storm.

I love Finchers work...Fight Club, Seven...it will be interesting to see what he comes up with.

Bottom line, if 40 million bucks can't affect change skateboarding, nothing can!

Here's a question. If were in charge of marketing The Lords of Dogtown, what would you do with $40 million dollars?

 
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pickin' on scabs...
On 4/26/2003 psYch0Lloyd wrote in from (24.148.nnn.nnn)

Brady: But I thought you summed it up pretty well when you ended your post with the statement: "And I`d love to be wrong."

 
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"why can't skateboarding be a life long activity?"
On 4/26/2003 Tom M. wrote in from (12.222.nnn.nnn)

It can.

Just like so many other things -- sports, arts, reading, etc., -- can be life long activities. Problem is, so many times, life itself gets in the way.

There are at least three activities that I've been involved with since I was young. One sport, one art, and one I'd classify as more of a hobby (I guess). My intensity in these activities has waxed and waned many times...

Wish I'd gotten involved in bowl riding or longboarding when I was younger. I have no doubt that they would have become "life long activities".

Snobol is right in that one has to adapt the activity to fit their age (or borrow Tony Stark's outfit <g>).

Farid's idea of a mentoring program is super. The competitor/freerider thing makes sense. However, even though I have great respect for the pros, my desire to ride is not motivated by their presence.

Granted, without their presence, the industry wouldn't be what it is today, and my son would have never introduced me to modern-day boarding... Hmmm -- guess it is the chicken-egg thing, eh?

 
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change?
On 4/26/2003 Brady wrote in from (66.21.nnn.nnn)

After rereading my post, it seems to come off a little negative. There has been a great change in the sport I enjoy which involves longboards amd slalom decks. From wheels, to trucks, and decks, lot`s of new stuff.

But my response was to Michael`s question posed unto us...

[b]what's it going to take to create monumental change within skateboarding?
by this I mean what will it take for the major skate media to recognize all the elements that rear their heads on this site?

what's it going to take to have more shops create an environment where every skater (ie customer), no matter what their age (or board requirements) feels like their needs are being looked after?[/b]

Maybe I will be surprised and a whole new bunch of ;[i]alternate[/i] schoolers will pick up the big sticks and run ??

 
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What a great thread/forum!
On 4/26/2003 Bozi wrote in from (152.163.nnn.nnn)

Wow, I just got done reading this forum for the first time, thank god.......thank M. B. & thank Adam.
There is a change out there, & it could go a few different directions. I get a good number of letters starting with, "Im just getting back into skaeboarding after 20 years", or "Im new to longboarding", or " My kids skateboard, & I want to start"........ALOT of older people finding their way to smaler vendors after websearches, etc. I love these kind of letters/customers, it shows me that there is not only current skaters getting into new disiplines, but a serious rebirth group coming out of the woodwork due to the net.

Big companies & flippies......I am courious when longboards gain in popularity, if the new school mags/makers will start clones of popular smaller companies boards, advertise in the mainstream flippy mags & try to keep the younger market rite under their thumb, or if they will stray to companies that have been longboards all along.

It is amazing you can take a well setup longboard to a board shop, or putt around the outskirts of a skatepark (here on the eastcoast) & the reactions you get really are totally dumbfounded kids who have no idea what they are looking at, give them a ride though & they are in love.
I am preying CW on the news stands will get out there & speed things up a bit. I know in Cali, maybe things are a bit more common, but in the smaller towns, rural areas, etc.....the kids just dont see longboards, slalom, etc.
This forum is a refreshing read, thanks agian.....this & Mollicas Gong Show are my new favs for sure for my nightly coffee & smoki.

Tomm Im going to an event in Va that the Surfriders & a Skateshop named Zion are putting on that LBK turn me onto, they setup slalom courses, I think a Highjump, etc. & get a heard of flippy ids there to mix things up & show the other form out there too, exellent!

Good nite all.....MikeM!Kaylee!SnoBalls! yer all here,,,,,
Jeff

 
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Oh Yeah!!!!!
On 4/26/2003 Mike Moore wrote in from (66.196.nnn.nnn)

Got the new issue today. If we're only halfway there....everyone else sucks. Sorry....a VERY BIASED opinion.

Thanks for letting me in the "Circle"

Mike

 
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thanks!
On 4/26/2003 michael wrote in from (65.48.nnn.nnn)

Just a quick note to say thank you Mike Moore and all the other folks who have helped the magazine in the first year.


And speaking of Mike, I think he was onto something with his editorial on longboarding being a gateway drug...

Farid, you touch on the idea of a spark.... I think this is also something that resonates with most skaters who have returned to the sport they loved all those years ago.

Here's another thought....6 years ago there was no ncdsa, no real concrete parks of any real stature and no dogtown film...there is a whole generation of new skaters coming into an environment that is filled with a wide variety of skating...they just have look outside the mainstream skate mags and videos

Big hello to Rene, Richy and Maria...

 
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Miguel and Pepe !
On 4/26/2003 Rene' Carrasco wrote in from (66.81.nnn.nnn)

**** Miguel -
.....way to go ...BIG CONGRATZ ON HAVING THIS NEW FORUM !

...you're gettin' the RESPECT from your work - I knew you would gain - even when I met you in 1999.

...brah! - check out my NEW website! - 98% NEW photo's !
........go to www.renecarrasco.com

Say hi! to your FAMILIA for me,

....."Mazeltov"
................-Rene' "Cannonball" Carrasco.

 
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A Unique Perspective on Skateboarding
On 4/26/2003 Farid wrote in from (158.252.nnn.nnn)

How do we make skateboarding a life long activity? I believe we have to divide it into two groups: the competitor and the freerider (enthusiast). You can't have one w/o the other. Think of bike racing; Lance Armsrtong (competitor) motivates Joe Blow (the enthusiast) to buy certain equipment and to enjoy the sport at it's basic level. On top of that, the competitor usually is involved w/ some type of grass roots development. We, as skaters, have role models for the both the young skater and the old. Example: Dave Hackett appeals to the young skater. Paul Dunn the older skater. Both ferocious competitors, both nice people, both excellent skaters. There image and products they use will appeal to that certain person that admires them. That equals sales.

So, w/ competition (I'll start w/ slalom and it's derivitives), it needs to be more mainstream. TV, corporate sponsors, being covered in non-sports/skateboard magazines, send results to newspapers, have a popular actor or musician "come out", etc. It needs to be cool. There is a huge start w/ the FCR and Fox Sports. We need to carry the momentum. Maybe have some competitions involved w/ non-skating events (at bike races)? Try to have the venues Downtown. Maybe even get a top marketing group involved. From there develop each competitors persona so it appeals to a certain demographic. Not quite WWF, but think more NBA. We also need International standards so a competitor can go to any country and understand the format. Like World Cup Skiing, there is Tight, Giant, Super G, and Downhill. Maybe we can add Hybrid in there and leave the pure Downhill to another sanctioning body. Maybe not. From there you have a World Cup format were there is a season long champion in each disciplineand an Overall champion based on combined discipline results. After that, a World Championships (which we have) that awards a single day World Champion. So there is World Champions and World Cup Champions. Also, if there is an International format, then it's an International sport. Maybe even have an event once every 2 years were each country sends it's best for an "Olympic" style competition. Get it in the X Games. Along with the "big" races, we need grassroots racing every weekend. It doesn't need prizes or $$, just some organization from people. Maybe have each Pro competitor put on one grassroots race a year? Maybe, like Gary Holl, do clinics at corporations for the people that aren't kids. Hit the 18+ demographic. Pros, give your old race equipment away to potential riders to bring them into the sport (young & older), it will pay off in the long run.

Now w/ the foundation, we can concentrate on the enthusiast. Bobby Turner was right w/ the "Summer Ski" moniker. That's what slalom and longboarding is: Summer Skiing (or concrete surfing/snowboarding!) Howard Gordon is an example were a family gets together and goes out and skates. That's what we want to see. With cones (no timer) and any flat surface, people can "Summer Ski" with the whole family. From there they can progress to hills at their own speed. Longboarding is all about carving, same thing. The shops, manufacturers, and the companies have to present it as a family sport that can be enjoyed year around. "Ski/Surf/Snowboard Year Around With Your Family! Improve Your Ski/Surf/Snowboarding By Summer Skiing!" From there, there will be a natural progression towards the competitive and the freerider. Offer "schools" just like the ski resorts. Use certain personalities to sell to certain demographics. An ad in Thrasher would be different than an add in USA Today Sports. You could have two different adds in Concrete Wave in order to appeal to a larger group. Maybe even try to get the town Mayor involved and have the local paper cover it! I guess it's endless.

I do believe that, regardless of ability and status, we all shouls make it a goal to bring in one person, be a mentor. Regardless of age. I'm talking to you all as "Skaters for Life". Doing this since 1975 makes it truly a liftime sport for me (sice I was 8). I feel great after I skate, regardless of discipline. I want other people to feel the same way. I want slalom to prosper and not go away a second time. I want to see friends and manufacturers make $$ doing something they love. I want to see the local authorities embrace our sport, not stiffle it.

I know there are a lot of miscelanious ramblings in this post, but all I'm trying to do is get a spark. A spark that might turn into a flame. It's all possible. It just depends on how much we love it and want it.

Thanks-

Farid A. Abraham

 
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addicted to ?'s - please rescue....LOL
On 4/26/2003 snoball wrote in from (65.32.nnn.nnn)

Hmmm, I can't think of anyone I know who sincerely
hopes 'the family' DOESN'T grow. Do you?

Skating can be a lifelong thing if you're adaptable
as you age. Like alan kind of eluded to, there are certain aspects of skating that if you fail at around the age of 70,
will have more serious repurcussions to the body than
at 17. But we don't wanna admit that ha ha...no, no,
we will never age...

I have seen more longboarders around the local bowl
and city than just a few months ago which just stokes
me out to no end. The vibe is very positive. But I
can still only count them on one hand. While
there are still more numbers of kickflippers as Michael's
stats indicate, you know, I hope as they see more people
THEIR OWN AGE adopting different styles they'll find the
desire to do so as well. Sorry guys, but the average
13 year old looks up to the 17 or 20 year olds, not the
50 year olds. I'm generalizing of course.

I think alot of shop owners would love to diversify
thier stuff. I know my bro's down south of me would.
And while it's happening and they're really good
about keeping the history of skateboarding visually
apparant in the shop for the kids, it's just not hit
here as much as it has in say, NYC or cali or some other
big metropolis.

It comes down to passing the stoke of various styles
along for me. Letting people ride my boards, answering
questions if they have them and explaining the
advantages etc...and you hope for the ripple affect
locally. With mags like CW to pass around to those
who are unaware, and sites like this and silverfish etc
to turn the 'puteowners onto...growth happens.

In the bigger picture though, the questions that michael
put forth...it's still gonna come down to $$ spent and
on what and in what numbers.

 
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Clarification
On 4/26/2003 K-LEE wrote in from (172.193.nnn.nnn)

Oops, didn't mean to sound so negative in my last post. Yeah, I agree that it's actually a good thing that that rich frat boy is buying that Dregs from the local shop, it just raises the standard that much more, bringing more money into the industry and to companies that deserve it. And for us that means incresed funding for newer and better specialty products. I'm all for the change that's happening, longboarding just seems to have reached a point where its success depends on more than the 15% of us that really contribute, and that's a good thing.

"Can skateboarding be a life long sport?" Of course, I've always planned on the bare minimum of at least tooling around doing surf stances on a supertanker well into my 90's. It's just the style that gets refined.

 
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